Categories

Packaging

+ Best bottle in PET
+ Best bottle in glass
+ Best label
These three categories focus on the overall design of the container in PET and glass format as well as the aesthetics of the label. Innovation is only one element of the final design. Packaging and labelling also needs to be fit for purpose, be easy to fill, distribute and communicate brand values. If you have a package format in PLA, paperboard, steel or a different material, please enter it into the Best Packaging Innovation category.

+ Best packaging innovation
This category is designed to highlight recent major innovations in packaging from selection of raw materials to extension of pack options including hybrid biodegradable bottles and pouches or cartons PLUS caps and closures.

Water plus

+ Best flavoured water concept
+ Best enhanced water concept
From flavour to functionality, these categories are designed to highlight recent innovations in functional and designer water drinks. Besides looking at the ingredients or blends used, packaging, marketing and the overall brand proposition will be evaluated.

Children

+ Best children's concept
This category is open to new drinks that have created an impact in the emerging kids water market. It is also open to organisations that have worked on important health and nutritional ingredients or marketing campaigns and products aimed at youngsters.

First time success

+ Best newcomer brand or business
To fully appreciate pioneering efforts, particularly from smaller businesses and individual entrepreneurs within the bottled water industry, we have established a new category to reward novel ideas that are groundbreaking and inspirational.

Marketing

+ Best marketing campaign
This category seeks campaigns that effectively communicate brand values, engage consumers and raise brand awareness. Entries can include examples of TV, radio, press, POS, poster or public relations campaigns PLUS websites.

Ethics

+ Best ethical or humanitarian initiative
This award recognises those efforts made by the packaged water industry to make a positive impact to people in local or international communities. Judges will review management, investment and donations to charities or social projects. Awards will go to brands/concepts that are delivering significant tangible results and communicating progress in a transparent and timely manner.

Sustainability

+ Best environment or sustainability initiative
This award recognises efforts that range from lightweighting to energy efficiency and from recycling efforts to eco-friendly projects, with the awards going to the companies that are delivering significant environmental benefits.

BEST OVERALL CONCEPT

The judging panel will review all of the entries and make a special award to the single product which it considers the most innovative overall concept. Other special commendations may also be made.